The pharmacist's knowledge of the best products to treat varied disorders is in increasing demand by customers who come to the pharmacy. It is therefore important that these health professionals know the distinctive nature of the VITIS® anticaries range concerning results. And it is these quality products that ensure the best oral hygiene, effectively preventing tooth decay and safeguarding against dental erosion.

The VITIS® anticaries range offers a great business opportunity for the pharmacist, because on one hand, anticaries products constitute the second best selling category on the market for oral hygiene in pharmacies, and on the other hand, tooth decay is the most widespread disease after the common cold, with a prevalence of between 92% and 94% in people over 35 years of age.

And thanks to the efforts in research and development of new products and formulations, the VITIS® anticaries range of toothpastes and mouthwash repairs tooth enamel and creates a protective layer resistant to acid attack.

 VITIS® anticaries, a differentiated product range

This range is revolutionary in the world of tooth decay prevention thanks to the composition of its products, attacking the formation of caries at different levels. Of the ingredients in the formula, first of all there is an outstanding concentration of xylitol (10%), which is extremely effective at reducing the formation of dental biofilm (bacterial plaque), decreasing the production of acid, and stimulating the saliva thus neutralizing the pH, which favours remineralisation.

Secondly, the presence of fluoride is important as the most widely used element for the prevention of tooth decay. Fluoride helps enamel remineralisation, and when combined with hydroxyapatite nanoparticles, promotes the formation of fluorapatite, strengthening the enamel and increasing its resistance to dental erosion.

Thirdly, the clear advantage of this product range is that its products are made based on DENTAID nanorepair® technology, an innovative formulation including nanoparticles of hydroxyapatite (a natural element in teeth) in the right concentration to perform the following functions:

• Repairing cracks and grooves though to the interior of the damaged surface, integrating stably and naturally within the tooth's enamel.

• Creating a protective layer resistant to attack from acids in food.

• Together with fluoride, form fluorapatite crystals which are less soluble in acid than hydroxyapatite, making the tooth more resistant to erosion.

 The first step: awareness

The role of the pharmacist is key as many people are unaware of the different oral hygiene products available to combat tooth decay. Active recommendation of anticaries products is essential to obtaining good results regarding prevention. It should not be forgotten that over 90% of the population will experience tooth decay at some time in their lives, so prevention is necessary for all alike.

And as it is a reversible process in the early stages, it can be controlled and prevented by chemical and physical means, including protective factors. Therefore, in addition to applying proper oral hygiene after each meal, it is also important to consider these simple tips to prevent tooth decay:

• Stick to a varied and balanced diet.

• Limit consumption of sugars, especially between meals, and avoid prolonged exposure to them.

• Avoid food that clings and may get stuck between the teeth.

• Chew (sugar-free) gum to stimulate the production of saliva. Remember saliva takes food debris left in the mouth with it and neutralises acids produced by bacterial plaque, as well as providing the teeth with calcium and phosphate in a process known as remineralisation.

• See the dentist at least once a year.

Building customer loyalty with the VITIS® anticaries product range

Fluoride is a well-known anticaries component. Therefore, virtually all toothpastes—including those sold at supermarkets— contain it. However, the VITIS® anticaries range offers added value over the rest thanks to its innovative composition and its mechanism of action, on top of the many studies supporting its effectiveness.

This all makes the product line an excellent opportunity to attract new customers to the pharmacy. To sum up, a good recommendation means a satisfied customer, so the efficacy of VITIS® anticaries turns into a unique opportunity to build the pharmacy's customer loyalty.

VITIS® anticaries

The best solution for tooth decay: repairs, strengthens and remineralises enamel and protects against dental erosion.

• Innovative: Hydroxyapatite nanoparticles.

• Effective: scientifically proven.

• Specific: for the prevention of tooth decay.

• For everyone: adults and children over seven years of age.